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Post by account_disabled on Dec 10, 2023 11:24:22 GMT
Calculate the ROI when the machine is already started When organic traffic is satisfactory and there is consistent lead generation, the strategy must be adapted accordingly and must aim to conclude the funnel that leads to sales. At this point the priorities of the indicators change, the data of which must be aligned with our internal benchmarks , which we have formalized. On the experience of 100 projects. In particular, we must now be interested in: Conversion from lead to MQL (Marketing Qualified Lead) Converting MQL to SQL (Sales Qualified Lead) Converting from SQL Job Function Email List to Opportunity Conversion from opportunity to sale Our benchmarks depend on several factors: the target market, the average offer value, the average customer value, sales cycle and many others. If the project data is comparable to (or better than) our reference data, success can only come. New call-to-actionWithin a lead generation service , the involvement of the company's commercial division is fundamental. The concept from which to start is quite simple: the lead generation service has the objective of creating and qualifying buyers potentially interested in the company's product or service, so as to provide the sales.
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